In one of Hollywood’s weirder upcoming projects, Seth Rogen is set to produce a live-action adaptation of Where’s Wally?, the popular children’s book by Martin Handford.

The Tracking Board reports Rogen and Evan Goldberg’s production company Grey Point Pictures has been tasked with reviving the film after the project stalled at several other major studios.

It has not been revealed who’s playing the bespectacled explorer.


The ‘Where’s Wally’ books, were first published in 1987 and featured impressively detailed two-page illustrations, challenging the reader to locate Wally with his red and white jumper and thick black glasses, hidden amongst thousands of other people.

He’s not the only one you had to find though, with Wilma, his dog Woof, Wizard Whitebeard and Odlaw all among those hiding in plain sight.

Tracking Board said: Development of the Where’s Waldo big screen adaptation has been a long, challenging road. The project was previously set up at Paramount and Nickelodeon before moving to Universal and finally landing at MGM. Writers, like Berger and Rifkin, and directors, like John Schultz, have come and gone, and for some time the film’s fate seemed very much up in the air. The studio spent months trying to find additional talent to jumpstart Waldo – specifically seeking experienced hyphenates who grew up with the books, but could also deliver a millennial sensibility. Rogen and Goldberg, as it turns out, fit the bill perfectly.

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