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Movie trailers are a phenomenon. A trailer, uploaded by the official movie studio’s YouTube channel, can wrack up several million views within a week of going live. However, if you’re a keen observer, you’ll have noticed that movie trailers follow the same pattern and formula.

The always-interesting folks at Cracked may have cracked (see what we did there) that very formula. They put the construction of a modern-day blockbuster’s trailer down to eleven things, some of which we’ve listed below:

Title is flying 3D letters

trailers

Vague inspirational quotes

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Scare the audience with the release date

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Watch the video below:

We all know that modern trailers owe a lot to Hans Zimmer. It was his BWAAAAAM moments in the Inception trailer that established the framework for everything that followed. Now, the vast majority of blockbuster trailers will borrow from this in order to ramp up the tension and suspense, like when Rogue One: A Star Wars Story used those sirens to kick things off. The Inception trailer is six years old, but it’s definitely worth watching it again because, without it, we would probably be left distinctly underwhelmed by the biggest trailers.